Mike wanted to create an advert that pulled in the clients of Cookridge Hall Health & Fitness to have personal training sessions with him.
I showed him some ideas of what his competitors were doing and we decided to sell him and make him stand out against his peers who were doing the same role and trying to persuade the same clients. I took some portrait photographs of him for the poster as his clients will effectivly be buying him and the services he provides so a good photograph was essential.
This poster makes Mike look like he’s the main trainer at the gym and it’s Cookridge Hall that are promoting and recommending him. Mike said that anyone who had at least one training session with him always had more sessions so we decided to get people to try it out by offering a free personal training session, anticipating that once they’d met Mike and gone through the program they would book more sessions with him. We also decided to offer another free session if they referred a friend, thinking the more the merrier.
It would have been nice to get a photo of Mike training someone but due to budgeting constraints it wasn’t possible, however pictures of the equipment he would be using gives the audience an idea of what will be involved.
